scratch-A-Sketch Case StudyExecutive SummaryName : print-A-Sketch by the Ohio artwork attach toIndustry : Toy ManufacturerPublic fraternityIncorporated : 1930StatisticsEmployees : 191Stock Exchanges : AmericanSales 38 .99 gazillion (2003NAIC : 339932 Game , Toy , and Children s Vehicle Manufacturing 332116 Metal Stamping 336399 All early(a) ram Vehicle Parts ManufacturingTicker Symbol : OARBrief BackgroundThe history of the far-famed Etch-A-Sketch began when a man by the charge of maneuverhur Granjean invented a magic fraudulence screen in his garage which he called L Ecran Magique in the late 1950 s . Mr . Granjean took the liberty of taking his drawing of the toy to the outside Toy Fair in Nuremburg , Germany in 1959 . When the Ohio Art Company first saw the toy they took no interest in it but by the second time , t hey reconsidered to take a chance on the product .
Soon enough , the Etch A Sketch (R ) was introduced to the market as the radical severalise for he L Ecran Magique . The new-sprung(prenominal) toy became the most familiar drawing toy in the industry . In the 1960 , Ohio Art used the media , particularly the television to launch the product . Overwhelmed by the consumer s incredible response , the company continued manufacturing Etch-A-Sketch until Christmas evening 1960 . The popularity of the new toy reached the West Coast where batch all oer California bought Etch A Sketch (R ) on Christmas eventide and had them for Christmas . The pro of the phenomenal to! y has had minor changes over the yearsThe batch were so in to...If you want to get a liberal essay, order it on our website:
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