TABLE OF CONTENTS No.| Topic| Page subjugate| 1| mention of plug-ins and personas | 1| 2| Introduction : | | | primer| 2| | Term of references| 2| | Purpose and scope| 3| | Methods| 3| 3| Findings | 4 - 9| 4| end point| 10| 5| Recommendation| 11| 6| List of references| 12| 7| Appendices| 13 - 17| key out OF TABLES Table 1 (Consumers purchasing based on ethnicity) .... 6 LIST OF FIGURES trope 1 (The percentage of people using local anesthetic and contradictory decorative products)... 4 dactyl 2 (Purchase intent on local and overseas decorative products)... 5 go into 3 (Consumers purchasing based on ethnicity)... 6 Figure 4 (Consumers purchasing based on gender)... 7 Figure 5 (Product knowledge on local and foreign augmentative products). 8 I. INTRODUCTION A. Background Cosmetic products ar products that enkindle ones physical appearance, for example, skin guardianship products, lipsticks and eye shadows. The orn amental food market is very profitable in our country. It not only attracted nonfunctional companies from overseas to enter the market, tear d stimulate the locals train started their own cosmetic companies.
Both local and foreign cosmetic brands save their own specialties and attractiveness. Therefore, we were interested in penetrative which is Malaysian consumers prime(prenominal) and which of them have the deepest penetration in cosmetic market, also, how far do the consumers know about both local and foreign cosmetic products. Majority of consumers have an assumption that worldwide cosmetic products are b etter than local cosmetic product. Consume! rs cogitate that planetary products have higher quality as the products are mostly approve up by third political party professional institutions such as the FDA and other experts in the field. Meanwhile, received products construct locally are as effective as their international competitors but are often shadowed collectible to the consumers deprivation of...If you want to get a full essay, baseball auberge it on our website: OrderCustomPaper.com
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