Marketing Cologne Ads

Cologne companies reel-in a lot of their money through bracer and media advertise manpowerts. Marketers use effective techniques in the advertisements in order to guy a posters attention. The ad sharpenn is a concluded example for the marketing scheme used by eau de cologne wet companies, to coffin nail the pockets of manly consumers. With the use of refreshing view and an entrancing good example, consumers will be more liable(predicate) to purchase the product. The scenery of the advertisement, ocean water system, provides the advertisement with a refreshing look, which gives the viewer a feeling of refreshment. Although the ocean water is one of the most obtrusive attributes contained in the ad, it is set as the background and withal blear-eyed out; symbolizing that it shouldnt be praised as the order of the advertisement. The advertisement strongly uses the garble piquant. Now this is a neat technique, because the color blue symbolizes: cleanliness and refre shment. Also, blue is highly accepted by men, which would be the demography for the product. The male mold of the advertisement is an indispensable piece to make this ad appeal to the consumer. Studies show a trend that women bring forth men who atomic number 18 sweaty, to be sexually appealing. The model is soaking wet from the ocean water.

This attribute serves as a placebo effect to imitate sweat, but using water to show a sense of cleanliness. The facial expression prone by the model gives him the cool look that women want, which other men, with less(prenominal) sex appeal, want. get a line the untamed bea rd and messy the hair. These features of mod! el describe a feeling of danger or adventure, which any(prenominal) women may also find appealing. With knowledge that the minds of American consumers are trained to read from left-hand(a) to right, the cologne, which is actually the main tar undertake of the advertisement, is strategically lay in the bottom right watershed of the ad; make it the last thing the viewer notices in the ad. The ad also displays layers of clarity: the water, the model, and then the...If you want to get a estimable essay, order it on our website: OrderCustomPaper.com

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