Effects of Media Violence

Text Devor, Kilbourne, Morgan and Advertisement Final draft Essay4 roles OF MEDIA VIOLENCE thither is a saying that even bad advancement is still good publicity. This concept of publicity may sound smashed nonwithstanding that is what advertisements ar portraying these days. When we see the advertisements, the impact is quite blow out of the water and offensive for a normal viewer. However, this method of advertisement is still the vanquish personal manner to capture the consumers circumspection and increase the sale of products.Some wad believe the messages sent out finished media be the true image of the real world they live in. Unfortunately, these messages create sexual urge stereotypes, which be possessed of characterized both(prenominal) potents and fe viriles about how to understand and act. Otherwise, they will not be accepted in the society. In the essay of Aaron H Devor, Becoming Members of Society L nameing the tender Meanings of Gender, he explores the concept of masculinity and charrhood that creates our sense of identity, and how these sex codes show a family relationship to force-out, authorization and submission.Jean Kilbourne in Two slipway a Wo hu homophiles can Hurt Advertising and Violence and Joan Morgan in From Fly-Girls to Bitches and Hos argue that how a wo spells image of submission is ill- copeed and exploited through the media, leaving women disem billetfulnessed and marginalized. The tie advertisement Ultimate draw play provides evidence about what Kilbourne and Morgan mean by exploitation of women in our society. There is an influence that media holds that is inconspicuous by spelly large number.However, media should not consider the power to set the standards for the society since they misuse their authority to create a specious image of accessible power that influence population, culture and how we view mans and fair sexs power in our society. Media plays an important role promoting the g ender roles in our society. Advertisements, in particular, sell visual representations of an ideal man and char. In other words, media contributes in constructing the image of a man as overriding whereas the char woman is a subordinate member of our society.Devor comments, conception of gender roles captures the hierarchal and competitive masculine thrust for power, which can but posit not, lead to aggression and feminine quest for harmony and communal sound macrocosm which can but need not ,result in passiveness and dependence. pg 531 Our society considers that men are overseerior to women. They attain the true tender power, which provides them a give updom to exercise their self-assurance over woman. For instance, on head start look at the attached ad, it clearly portrays that the man possesses all the power over the woman.The ad displays a strong muscular man fetching charge of the woman body and exploiting women emotion for his pleasure. Hence, this advertisement sh ows the dominance of the man over the women and objectifies the woman and her sexual relationship with the man. However, we see a deficiency of true social power, which is usually associated with authority, influence, and function over the other. According to the BMW ad, the supreme affection is a fancy car, and women are an attraction but undecomposed not the ultimate attraction.In this case, the true social power is possessed by BMW or a corporate entity that influences and controls the emotion of their consumers and further degrades and demeans the role of a woman in our society. These powerful corporations handle BMW and others inject the ideas of negative power to men, which provide them with the ultimate freedom to exploit woman and treat them give care animals. Kilbourne points out, male violence is subtly encouraged by ads that encourages men to be forceful and dominant and to value sexual intimacy more than horny intimacy. pg577 sexuality is then a physical expressi on of the emotional truss between two individuals. When we relate this emotion to an ultimate attraction, we invent that there is a physical bond between two people but the essence of erotic love, care and spiritual connection is missing. If we look at the attached ad, the man, lotion the face of a woman by a BMW magazine is a display of emotional violence. He is completely ignoring the feelings and emotions of the woman and using her for his satisfaction.That is the reason men prepare lost respect for women and treat them similar sexual objects to be looked at and played with, naughty but legal. Consequently, women feel the need to go to any extent to attract the love and support they desire and allow the media to degrade their image. In a male dominated society, sex sells best. The media tries to capture the attention of consumers by any means. However, is it indispensable to degrade the women at such a level? These advertisements indicate the moreover power woman can car ry is through sexuality.Devor suggests, Femininity styles of get up likewise display subordinate status through greater restrictions of the free movement of the body greater exposure of the bare skin, and an emphasis on sexual characteristics. pg533 Generally, women are characterized through their clothing but mainly by their body structure. For instance, consider any beauty pageant the basic extremity to enter in the contest is the body structure of 34, 26, and 34. The girlfriends have to chance upon their bodies at every level of the contest to succeed. The last thing that determines a winner is how she uses her brain.The beauty of a woman does not lie in her body- the real beauty lies in her heart and soul. However, media ignores this idea and continues to denigrate women in every possible way. For instance, if we look at the attached ad, the man does not care about the woman at all. He is using the girl as an object to satisfy his cravings for the car. Therefore, the psyche becomes an object and violence is inevitable. This musical note is already taken with women. The violence, the abuse is partly chilling but coherent result of objectification. pg585 and as a result the images of women displayed in these kind of advertisements are an unjust misrepresentations of gender roles. Subsequently, media becomes the root of misinterpretation of power and further controls peoples thoughts and actions, which then leads the dominant members to impose their false authority on the subordinate members of the society. As a result, men hold a dominant position in our society and due to the media exposure, their behavior towards woman is insulting and controlling. They use the innocence of the woman as a road to earn m geniusy and prove their dominance over them.Real dominance is what we call control or influence over other people. In our society, this concept is associated with that of leadership. Furthermore, whoever possesses this attribute is a qualified domi nant member of the society. According to Devor, In patriarchally unionised societies, masculine values become the ideological structure of the society as a whole. Masculinity thus become innately valuable and femininity serves a contrapuntal function to delineate and magnify the hierarchical dominance of masculinity. pg534 A man who appears muscular, tough, strong, aggressive, and independent reflects the true image of a male dominating figure. Our media takes great care when advertising the male stereotype and confirms unimaginative identities as structured by our society. That is what we can see in the attached ad, where a muscular man is taking charge of a woman body, and admiring his passion for a car. However, the ad is also negative towards men. The man shows his attraction for BMW but also shows his helplessness. Although he is dominant and has power over the woman, all the same there is not enough power to fulfill his desire for a high status car.In other words, men in ou r culture have more fear then woman. They hide their emotions and disappointments and tend to appear dominant. The things they trust or fear lead them to exert his pressure over women and get the better of the display of their fear. As Morgan points out about rappers, many brothers see themselves as powerless when it comes to facing the evils of the larger society, pass judgment responsibility for their lives, or the lives of their children. pg604 This is one of the bitter truths that our society has to face men are always triskaidekaphobic of commitment.For instance, in American culture, a man is always running away(predicate) from the bond of marriage and taking a responsibility of his partner. He maintains his relationship until times get hard or he finds another person who is more attractive. This gives the holy example of their fear that we can see in the rates of failed marriages. The fear of commitment prevents them to keep a healthy relationship among them. Men do not want to confirm the statement that down every successful man there is a woman crapper him. They have an egoistic nature and that is why they cannot tolerate a woman taking charge of their responsibilities.They fear that if they show their weakness they might escape their reputation and dignity as the dominant member of the society. Therefore, every member male or female has his or her own responsibilities to the society. Due to the social pressure on every individual, they cannot disregard their obligations and responsibilities towards the society. Every gender has a role that they are supposed to follow and media has a great effect in creating these roles that each gender should possess. Each one has to follow the planned norms of their respective gender in a way.However, if anyone dares to break away from the so call gender norm, then our society would show her or him being single out and made fun of him or her for not accepting responsibilities of their gender attributes. The refore, to avoid these circumstances and maintain the existing hierarchy, our society promotes through media the stereotypical male and female roles that are introduced to our childlyer generation at an early stage of their lives. Devor believes, the process of learning to cypher about gender in an adult fashion is one prerequisite to becoming a full member of society. pg 529 In comic books, a muscular, strong, and brave man is always at the rescue of a helpless woman in trouble. This media portrays that man who possesses all the characteristics of masculinity and knows how to use against the weak becomes a super power. Yet, one of the super heroes says with great power comes great responsibility. However, when men in our society taste this power, they forget their responsibilities as a human being. If we look at the attached ad, we see a woman hands mantled around the neck of a man, which displays her innocent love, care, and submission.On the other hand, when looking at the dom inance of the man over the woman, he is completely ignoring her emotions and feelings by covering her face. That behavior is just shallow and irresponsible for a human being, like the other false images of true social power. In addressing the way whack like advertising works on gender representation in popular culture Morgan mentions, We desperately need a office to fondly address the uncomfortable issues of our failing self-esteem, the ways we sexualize and objectify ourselves, our sloppiness about sex and love and the unhealthy, unloving, unsisterly ways we treat each other. pg606 either women who like to keep a healthy relationship, she expects to receive love and respect that she deserves. However, media projects women image as a prostitute and a man treating her like one, creates a negative impact on our society especially for our materialisation generation. Boys assume that every girl is just like a woman in the advertisements. Therefore, they can use them for their plea sure and exude them to play on with another. Consequently, when a girl analyzes that if this is the only way she can attract attention of a man, she throw herself to men in an undignified and disrespectful way.That is what Morgan wants for every woman and especially the black women (women from her culture) to pull her out from this mindset and have her believe in herself. Morgan thinks that what we need in our society is self-awareness. Every woman should realize her potential and she should not consider herself any degree down the stairs the man. If media is trying to portray a beautiful woman as revealing, nigh(a) and flawless, this is just an attempt of creating self-esteem issues and weakening the sense of pride among juvenile females.Girls should realize that these are just the false images and stop believing that to be happy and successful they need to look likes those women in the advertisement. The day when our young females realize this reality, they do not need beauty and perfection to be happy instead they will be able to create space as a potential member and can challenge the planned norms of our society. Perfect society is build when every member of that society considered equal. Everyone should be able to take in the account for the consequences of their actions.However, this idea of a perfect society is just a fantasy because we can never have a perfect society. That is only because nobody wants to take the responsibility of their behaviors and think of the impact on others or the environment before taking an action. For instance, media has snatched the power from the people to think responsibly and control the society by creating a hierarchy. We can clearly acknowledge the impact of media images and stereotypical gender images have on people.The media has continuously exploited women image and promoted the message that women are meant to be seen and played and never to be taken seriously. Thus, media in a way has provided men with ultima te power and authority that they use to impose their dominance over women. Media does not take the responsibility of the hierarchy they have created because they are only interested in their profits. Therefore, we have to wake up and carve up between reality and fantasy, since only then we can create a perfect responsible society based on equality, respect, and peace.