Persuasive Communication Theory - 9998 Words

Persuasive Communication Theory in Social Psychology: A Historical Perspective Icek Ajzen University of Massachusetts – Amherst From M. J. Manfredo (Ed) (1992). Influencing Human Behavior: Theory and Applications in Recreation and Tourism (pp 1– 27). Champaign, IL: Sagamore Publishing. Persuasive Communication Theory Page 1 Few subjects in social psychology have attracted as much interest and attention as persuasive communication. One of the first topics to be systematically investigated, persuasion has been the focus of intense research efforts throughout much of social psychologys brief scientific history. Untold experiments have been conducted to unravel the intricate web of factors that appear to play a role in determining the†¦show more content†¦The results of the study showed that since the comprehensive exam has been introduced at Duke, the grade point average of undergraduates has increased by 31%. At comparable schools without the exams, grades increased by only 8% over the same period. The prospect of a comprehensive exam clearly seems to be effective in challenging students to work harder and faculty to teach more effectively. It is likely that the benefits observed at Duke University could also Persuasive Communication Theory Page 2 be observed at other universities that adopt the exam policy. If accepted as valid, the factual evidence should result in acceptance of the argument that instituting a senior comprehensive exam will raise grade point averages, and acceptance of the argument in turn should increase the likelihood that receivers will endorse the position in favor of instituting a comprehensive exam, as advocated in the message. There is, of course, no assurance that receivers of a message will in fact accept the arguments and evidence it contains. On the contrary, identifying the factors and conditions that produce acceptance of information contained in a message is the major purpose of persuasion theory and research. Alternative Influence Strategies In order to develop a better understanding of the nature of persuasion, it is instructive to contrast persuasion with a few alternative influence strategies. The review offered here is far fromShow MoreRelatedSummary Communication Theory13084 Words   |  53 PagesIntroduction to Communication Theory: Course Summary Chapter 1: Launching your study What is a theory? What distinguishes a good theory from a bad theory? A theory is a set of systematic informed hunches about the way things work. A good theory goes beyond accepted wisdom and offers explanations and speculations about phenomena. Additionally, a good theory consists of a system of concepts which means that the theorist were able to make connections among his ideas. A theory tends to shapeRead MoreVerbal And Nonverbal Communication And Communication941 Words   |  4 Pageswith the way humans say thing. For example, if someone is feeling mad, they might be more harsh when they say things rather than more careful wording when someone is feeling sympathetic for someone else. These two different aspects that add into communication within one another are known as verbal and nonverbal symbols. In the show, Law and Order: Special Victim Unit, there is a specific scene with two detectives that show this. There is a serial rapist who was finally caught after six years of lookingRead MoreFour Areas of Communication990 Words   |  4 Pagesabout the four areas of communication: interpersonal, lifespan, health, and persuasive communication. I found these facts while searching on the internet using many different search engines. I will share these facts that caught my attention with you and let you know where you can learn more about these areas of communication. Interpersonal communication is when we engage in communication with another person, to gain information about them. This type of communication is different from otherRead MoreWhat Is Public Relations ( Pr )?1492 Words   |  6 Pagesconnection with media, communication, news, advertising, marketing and even other fields, meaning that with the evolution and development of the society, science, technology and media, the definition of PR is changing as well. Nowadays, the prevalence of information age and the rise of the new media age may become key factors of defining what is PR and how PR is applied. Shirley Harrison who is a famous person in the history of PR, she claims that â€Å"Public relations is a persuasive activity, undertakenRead MoreThe Interpretive Mode Of Communication Essay1302 Words   |  6 Pages2. Interpretive Mode of Communication Interpretive Communication is a mode that relies heavily on the media to relay its message. It is one-way receptive communication that is received by listening, reading, or viewing advertisements. Children, the most impressionable of consumers, are highly influenced by advertisements and its particular appeal to the subconscious. The use of specific colors and licensed characters are two marketing strategies that food marketers employ. These strategies fallRead MorePersuasive Approach to Communication681 Words   |  3 Pagesdifferent persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, and an open-minded person? Why would your approach differ with each. (275 words) Each of the audiences of boss, peer, challenging person and open-minded person require significantly different communication strategies. With each, advanced planning and organization of the persuasive message, from the informal to the highly structured, are essential if the persuasive communication strategiesRead MoreThe And Online Socialization On Branded Websites Essay1308 Words   |  6 Pagesrecommendations and online socialization on branded websites, children work within the Interpersonal Mode of Communication to develop brand loyalty while simultaneously generating and sharing positive information about specific brands and products. Emotional responses largely dictate children’s interpretations of food marketing materials within the Interpretive Mode of Communication. Color theory helps explain why children react differently to a verity colors, such as feeling hungry when they see theRead MorePersuasion Theory is Using Messages to Influence Others1346 Words   |  5 PagesRecreation Management and Persuasion Theory The process of using messages to influence others is called Persuasion. It usually involves communication skills and the exchange of diverse information content, but the main goal is for the persuader to influence the receiver mindset or actions. Some studies about persuasion theories describe unique, technical meanings different from everyday terms (Simons, 1976). Those definitions can be used to design more effective ways to convey a message toward theRead MoreThe Importance Of Ethical Behavior And It s Significance969 Words   |  4 Pagesare accountable for it. A person’s ethical behavior originates with morals and changes into what way an individual is required to connect to encourage effectively and dependably and finishes with who obligation it is to take responsibility in a persuasive interchange. The significance of our ethical behavior is realized within all our origins as human beings and stands as the groundwork of our different societies. We are directed by our ethical customs in the cultures which we create and liveRead MoreComm 4331 Essays962 Words   |  4 Pages Define persuasion Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street 4. Define values: Something important to you 5. Define beliefs: Something you believe to be true 6. Define attitudes: How you feel toward something 7. Attitude: tendencies