Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional parade for planning, executing, and monitoring stain parleys designed to profitably acquire, retain, and change state customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. scratch denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. trade communication consists of ________ messages between firms and customers, as well as those among customers. a. intend b. unplanned c. all of the above d. none of the above (c; tally; p. 284; LO1; analytical Skills) 3. The think, feel, do prototype is well accepted for what benevolent of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting the b rand tell and product benefits in motion of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; operate; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, ordinarily persuasive in nature roughly products or ideas and commonly paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for to each one one of the followin g is a promising marketing technique for u! nstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. unforesightful message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and exceedingly interactive banners is that they ________. a. tend to eager customers b. require a roundabout of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

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